Department of Civil Engineering
Faculty profile of Dr. M.S.R. Sesha Giri


    Dr. M.S.R. Sesha Giri     Professor

About Me

Dr. M.S.R. Sesha Giri, Professor of Management Studies, completed his Ph.D. from Andhra University, Visakhapatnam and has over twenty-three years of academic and research experience in Indian university Affiliated Colleges of repute. His Ph.D. work was on “Evaluation of Performance Management System” in National Thermal Power Corporation Limited, Visakhapatnam (2012). Prior to PhD, he had earned Bachelors of Science in Electronics and Masters in Master of Business Administration from Andhra University, Visakhapatnam. Dr. Rama Krishna Prasad. Yarlagadda, Professor of Management, completed his Ph. D from Acharya Nagarjuna University, Guntur, and Andhra Pradesh and has over eighteen years of academic and research experience at various prestigious academic institutions in India. His Ph. D work was on A Study of Consumers’ Retail Format Choice & Patronage Behavior in Food & Grocery Retailing, Prior to Ph. D, he had earned Bachelor of Commerce, Master of Commerce, Master of Business Administration and Master of Philosophy in Management.
Dr. M.S.R. Sesha Giri, Research interests include Performance Management, Consumer behaviour and contemporary issues in Marketing in which he has more than 30 publications, in various journals and conferences. He is currently working on consumer behaviour on Mobile and Ayurveda usage. He has executed funded projects in the area of Corporate Governance (UGC MAJOR). He Authored (Edited) 3books and at present working on 4th one.
Dr. M.S.R. Sesha Giri, Currently Professor in Management and Co-Coordinator Business Incubation and Entrepreneurship Development Cell. In Past Worked as Dean Out Reach, GRIET from 2nd July 2014 to 31st December 2015.



☎ Contact
Dr. M.S.R. Sesha Giri
Ph. D,Professor
Department of Civil Engineering
Gokaraju Rangaraju Institute of Engineering and Technology
Bachupally, Hyderabad-500090
TELANGANA
Email:seshagiri.msr@griet.ac.in
Ph:

Curriculum Vitae

Educational Details:
PhD: Obtained from Andhra University on Evaluation of Performance Management
Masters: MBA First Class from Andhra University (Marketing/HR), Visakhapatnam (1996).

Professional Background:
INSTITUTE FROM – TO DESIGNATION
GOKARAJU GANGA RAJU INSTITUTE OF ENGINEERING AND TECHNOOLGY June 15,2012 to till date Professor
GANDHI ENGINEERING COLLEGE, BHUBANESWAR August 2011 TO June 2012 ASSOCIATE PROF. & HOD MBA
GVP COLLEGE FOR PG COURSES, VISAKHAPATNAM. GVP COLLEGE FOR PG COURSES, VISAKHAPATNAM. ASSOCIATE PROF. & HOD MBA
GANDHI INSTITUTE OF MANAGEMENT STUDIES, GUNPUR AUGUST 2002-SEPTEMBER 2005 SR. LECTURER
PYDAH COLLEGE Visakhapatnam JUNE 1997- AUGUST 2002 LECTURER
GAYATRI COLLEGE OF SCIENCE AND MANAGEMENT, SRIKAKULAM August 1996- MAY 1997 LECTURER

Administrative Experience:
Ph.D. - Research experience in the area of Mar• Professor, GRIET from Jun 2012 till date
Dean (Out Reach), GRIET, Hyderabad from 2 July, 2014 till 31 December 2015.
MBA Placement Coordinator from June 2014 to Sept. 2017.
Head of the Department, Gandhi Engineering College, Bhubaneswar Aug 2011 to 9 June 2012.
Head of the Department, Gayatri PG College, Visakhapatnam Sept 5,2005 to 2011 Aug 2011.
Head of the Department, Gayatri PG College, Visakhapatnam Sept 5,2005 to 2011 Aug 2011.
Committee Work:
Member Finance Committee, GRIET (In the past).
Commerce and Management subject Nominee academic council, Mallareddy Engineering College.
Member BYST, Hyderabad South wing.
Member Content Committee in GRIET Management Journal “Management Today”
Editorial Board Member STM Journals
Editorial Board Member STM Journals
Editorial Board Member NOLEGEIN Journal of Advertising and Brand Management.
Editorial Board Member International Journal of Business Management and Leadership [IJBML]
Peer reviewer in IP innovative publication PVT. Ltd
• Peer reviewer in International Journal of Business Forecasting and Marketing Intelligence.
• Editorial Board Member International Journal of Research In Commerce and Management Studies(IJRCMS)
Subjects Taught:
*Marketing Management *Principles of Management *Entrepreneurship
*Advertising and Branding. *Services Marketing *Performance Management
*Operations Research *Quantitative Techniques for Managers *Logistics Management.
*Value Education and Ethics *Gender Sensitization

International Journals:
1 Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception”, paper published in International Journal of Advanced Research and Innovative Ideas in Education Value Chain Management, Vol.4, Issue 4, 2018. Pp:120-124, ISSN(O): 2395-4396 (Second Author)
2 “An Empirical study on Employee Retention” paper published in International Journal of Advanced Multidisciplinary Scientific Research (IJAMSR ISSN:2581-4281) Volume 1, Issue 2, April,2018. ISSN:2581-4281 (1st Author)
3 “Marketing growth trends in Indian Pharmaceutical sector” paper published in Aayushi international inter disciplinary research journal, Volume 5, Issue 2, Feb 2018, pp: 32-40, Impact factor 4.574, ISSN 2349-638X (2nd Author).
4 An Empirical study on Employee Views and level of understating on Essentials of Performance Management System” a paper published in (SJBMS: Volume-3: Issue-1, Jan, 2018) in Saudi Journal of Business and Management Studies ISSN 2415-6671(Online) & ISSN 2415-6663 (Print). (A Monthly Journal) ICV: 65.58 (UGC APPROVED) (1st Author)
5 “Pay Per Click- An Innovative Advertising Tool”, paper published in International Journal of Advanced Research and Innovative Ideas in Education Value Chain Management, Vol. 2, Issue 6, 2016. Pp:120-124, ISSN(O): 2395-4396 (Single Author)
6 n Empirical Study on Employee Views on Performance Monitoring, Coaching and Measurement” Published in International Journal of Social Science & Interdisciplinary Research (IJSSIR), Vol. 3 (10), OCTOBER (2014), pp: 144-153, ISSN 2277-3630 (Single Author).
7 “Bibliography on Performance Management” Published in Management Today Vol.4, No.3, July-September 2014, pp:44-48, ISSN: 2348-3989 (Single Author).
8 “An Empirical Study on Employee views on Performance Management System” Published in PEZZOTTAITE JOURNALS, Volume 3, Number 2, April – June’ 2014, ISSN (Print):2279-0950, (Online):2279-0969(Single Author).
9 “Post feedback appraisal-A study of NTPC, Visakhapatnam” paper published in BIFT Journal of International Management and Research, Volume-iv, No-1, July-September 2012, PP:49-54, ISSN: 0975-1378. (1st Author)
10 “Feedback on Implementation of Online Performance Management System - A Mini Mix Model” Paper Published in International Journal of Research in Commerce, IT & Management Volume NO. 2 (2012), ISSUE NO. 4 (APRIL) ISSN: 2231-5756 (1st Author)
11 Service Quality in Cosmetic Industry" a paper published in International Journal of Value Chain Management, Vol. 3, No. 4, 2009 - Switzerland. ISSN: 1741-5357, (2nd Author out of 3)

In National Journal:
1 Dynamics of Retail Markets” paper published in the ICFAI University Journal of Services Marketing, Vol.VI no.3, September 2008, PP 18-28. ISSN: 09729224, (2nd Author out of 3)

In Magazine:
1 1. “The boss story” was published in Reflections, annual magazine run by GRIET. Volume 14, Page no 4.
2 2. “Emotional Intelligence – A New Yardstick for Success” – an article published in Management campus, May 2003.’ (2nd Author)
Publication with ISBN In Seminar/Conference Edited Books:
1 “Data-Diagrammatic representation and Statistics applications in Business” paper presented in one day National conference at GRIET on 18th April 2018. The paper accepted for publication.
2 “Entrepreneurship as a career- Evaluation of student perceptions”, Paper presented and published in one day national seminar on Entrepreneurship Development: A frame work to Economic Growth on 24th Feb 2018, organized by Auroras Post Graduate College, Moosarambagh, Hyderabad
3 “Legalization and Monitoring of Uninhabited Real Estate with Reference to The City of Hyderabad” published in Managing Business in Changing Economic Scenario Edited by – Dr.P. Pinakapani, March 2015, ISBN 978 - 93 - 83241 – 866 (Single Author)
4 "FDI - As A Key Driver of Economy - A Reality Check Opportunities & Challenges” Edited by - D. HARRISON SUNIL, April 2014, ISBN 978 - 93 - 83231 - 27 - 9(1st Author)
5 “A study on customer satisfaction in FMCG sector w.r.t Tooth paste industry” a paper published in 2-day international conference on consumer dynamics and Marketing strategies in the globalized economic era-Perspectives and Challenges during 29th and 30th of October 2013, organized by Department of Management studies, GRIET, Hyderabad. (GRIET published Edited book with ISBN: 978-81-9286-77-0-0) (1st Author)
6 “Technology in communication sector and its impact on customer satisfaction, health and social change” a paper published in 2-day international conference on consumer dynamics and Marketing strategies in the globalized economic era-Perspectives and Challenges during 29th and 30th of October 2013, organized by Department of Management studies, GRIET, Hyderabad. (GRIET published Edited book with ISBN: 978-81-9286-77-0-0) (2nd Author)
7 “Opportunities and Challenges in Micro Finance” a paper published in one day national seminar on Innovative Management Strategies for Emerging Business Paradigms. S.P. Samy publications, Kumbakonam,2012 (ISBN:978-81909038-1-3, Pages F29-F30,) (1st Author)
8 “Business forecasting using research methods” a paper published in one day national seminar on Research Methodology techniques and Applications conducted by MRVG PG College, Vizianagaram on 15th March 2012. (ISBN:978-93-5056-011-2, Pages 241-247, Discovery publishing house Pvt. Ltd) (1st Author)
9 “Identification of factors associated with performance management and performance planning-A study of executives in NTPC, Visakhapatnam” a paper published in one day national seminar on Econometric Applications for managers conducted by Institute of Public enterprises, Hyderabad on 16th February 2012. (ISBN:978-8454-763-3,Pages 197-211,Allied Publishers Pvt. Ltd) (1st Author)
10 “An evaluation of on-line Banking System” Paper published in 2-day seminar organized by Saint GITS Institute of Management, Kottayam in November 2011, (page 52-58, ISBN 978-93-82062-05-9 Excel India) (1st Author)
11 “Measuring Corporate governance” Paper published in 2 day seminar organized by Saint GITS Institute of Management, Kottayam in November 2011, (page 181-191, ISBN 978-93-82062-05-9 Excel India) (1st Author)
12 “Quality of teacher Learning process in Management education-A student perspective” paper published in a National seminar held at MRVG PG College, Vizianagaram on 15th September 2011(Page numbers: 141-150, Paramount Publishing House, ISBN:978-81-921579-6-2) (2nd Author)
13 “Personal Hygiene and Cosmetic Product Services” a paper published by Macmillan Publishers, India, under the book titled as “Redefining Business Horizons”, presented at International Conference on Management - held at IMT (Institute of Management and Technology, Ghaziabad, U.P. India, December 18th & 19th, 2008. (ISBN:023-063-715-9, pages 300-308) (2nd Author out of 3)
14 “Supply chain Management” A paper published in IBSA.ICON07, During December 07 at Ahmadabad, Globalization: opportunities and Challenges in the 2nd International Conference on Management. (Page number 190) (1st Author)
15 “Emerging Trends in Indian Retail Markets” a paper presented BY ME, Published by New Century Publications, New Delhi, India: at National Conference on Retail Management - held at Kakatiya University, Warangal, India, 2007. (Pages 96-105, New century publications, ISBN: 81-7708-148-9) (1st Author)
16 “Corporate Governance-Conceptual Framework” published in UGC national seminar on “Corporate governance for building global competence”, 15-16 March 2006. (Kanishka Publishers, Pages 116-124, ISBN: 978-81-7391-970-1) (1st Author)
17 Participated and submitted a paper titled “Changing Financing pattern of Indian Corporate Sector: Need for Strengthening Corporate Governance” in UGC national seminar on “Corporate governance for building global competence”,15-16 March, 2006. (Kanishka Publishers. , Pages 154-161, ISBN: 978-81-7391-970-1) (2nd Author)
Book Publication:
1. Authored a Book on “High Performance is key for organizational success”, (A National seminar edited book), Excel Publishers. ISBN: 978-93-5062-198-1
2. Authored a Book on “consumer dynamics and Marketing strategies in the globalized economic era-Perspectives and Challenges”, (An International conference edited book), GRIET Publishers. ISBN: 978-81-9286-77-0-0
3. Authored a Book on “A study on Performance Management system (Thesis monograph, Lambert International Excel Publishers. ISBN: 978-613-8-38908-8
• Participated and presented a paper entitled Measuring Corporate Governance in Indian Banks in two-day national seminar on “Recent Trends in Banking and Financial Services: Challenges and Opportunities” held at GVP PG College, Visakhapatnam During 6th and 7th November 2013.
• Participated and presented a paper entitled High Performance Teams An Approach towards an Organizational Effectiveness in two-day national seminar on “Transforming Organizational Culture” held at GVP PG College, Visakhapatnam During 13th and 14th August 2010.
• Participated and presented a paper entitled Balance Scorecard- A tool for good Governance in two-day national seminar on “Corporate governance Practices in India” held at Andhra university, Visakhapatnam During 1st to 2nd August 2007.
• Participated and presented a paper entitled Supply Chain Management as a Management Technique in two-day national seminar on “Supply Chain Management – Strategies for Competitive Advantage” held at AIMS, Visakhapatnam During 6th and 7th July 2007
• Participated in One day national seminar on women empowerment through Education and Entrepreneurship organized (17 April 2015) by Abhijitha women empowerment and protection cell of Auroras PG College, Mosarambagh, Hyderabad.
• Participated in one-day Regional seminar on “Global Economic Turmoil-Re-crafting Managerial Strategies” held at GVP College, Visakhapatnam During 6th March 2009.
• Participated in two-day national seminar on “Talent management for corporate success” held at GVP PG College, Visakhapatnam During 3rd and 4th March 2008.
• Participated in two-day National Conference on “Marketing and Strategy n” held at IBS, Hyderabad During 29th to 30th November 2007.
• Participated in One Day Chapter seminar on “Environment Protection and Regulation” held Green Park Hotel, Visakhapatnam on 30th November 2006.
• Participated in two-day national seminar on “Recommendations of the twelfth Finance Commission” held at Andhra university, Visakhapatnam During 20th to 21st March 2006.


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